COMPARATIVE ANALYSIS OF E-LEARNING PLATFORMS AND MOOCS IN PROFESSIONAL DEVELOPMENT.

Abstract

Professional development constitutes a key element for the growth and competitiveness of organisations. In this context, online learning platforms, such as E-learning systems and Massive Open Online Courses (MOOCs), have emerged as highly relevant technological solutions. This study aims to conduct a comparative analysis of the main features, functionalities and user experience of these platforms in the field of professional development. To this end, a documentary research methodology combined with bibliometric analysis was employed. With this, an exhaustive search for relevant information was carried out in various academic databases, retrieving previous studies that address the effectiveness, adoption and key factors of these online educational solutions. The findings show that both E-learning platforms and MOOCs have proven effective in improving employee performance and knowledge retention, offering flexibility, scalability and access to quality content. However, key challenges were also identified, such as effective integration with organisational systems and the management of user motivation and commitment. In this regard, effective strategies are proposed to maximise the potential of these solutions, including alignment with strategic objectives, effective instructional design and constant support for participants. In conclusion, this study demonstrates the enormous potential of E-learning platforms and MOOCs as strategic tools to drive the growth and competitiveness of human capital in organisations, as long as implementation challenges are effectively addressed.