LOCAL TO GLOBAL: STRATEGIC APPROACH BY AURIONPRO SOLUTIONS LIMITED.

Abstract

Business expansion is vital for the organization to stay competitive and sustain in the market. Every player in the market follow their own strategies of expanding business where few could opt business level strategies few others go for corporate level strategies. In the present era of digitalization,there is no exaggeration to claim that digitalization is taking a center stage in business expansion. Digitization is a Buzz word foundin this modern world where everyone wants to minimize their time in performing day to day activities. Berghaus & Back (2016)opined on various digitalization stages as: Way back in the pre digital era though life was very simple, huge manpower was required to perform any job. However,data safety, accuracy and reliability was sill questionable.  Thus the necessity of mid digital era came on to the screen to transform manual work to automation.Organizations identified the need and urgency of digital transformation in this era as they could sense noticeable advantages such as work being done at faster pace with zero errors providing 100% safety to the information (Ciriello et al., 2018). Most of the countries aimed towards digital transformation to encash the advantages and entered into the digital erawhere India is one among them (https://techcrunch.com/2016/06/23/the-three-ages-of-digital/). To name few: Digital Innovation solution used by Tesco outlets in South Korea named Custom Mobile helps customers in virtual grocery shopping in train stations and delivers to the customers’ home in no time(https://www.globaldata.com/store/report/tesco-plc-enterprise-tech-analysis/). Another digital initiative by Porsche is Car Connect which provides real time traffic information, news reading, direction finding services and so on(https://mitidinnovation.com/recreation/5-7-digital-innovation-examples/). Augmented reality app adopted by IKEA enable customers in visualizing 3D versions of home furniture by using virtual interior designer(https://hbr.org/2021/06/inside-ikeas-digital-transformation/).Digitalization in any sector not just improves the operational efficiency, but also maintains its consistency, quality and reliability. To be more specific, India focused in many sectors for the digital transformation. To name few,health care with enhanced patient care and reduced infrastructure cost, entertainment that introduces virtual reality and many more, telecommunication enabled customer self-service, manufacturingbrings safety along with operational cost reduction, transportation with contact less ticketing and so on. Thus organization with various SBUs (Strategic Business Unit) survive in the market with their successful strategy implementation along with the digital support (Khin & Ho, 2018).