DIGITAL TRANSFORMATION OF MODERN ENTERPRISES AND DIGITAL BUSINESS STRATEGY ALIGNMENT

Abstract

— In the era of digitalization, most of enterprises forced to engage in digital transformation in order to become more agility and modernized enterprises to remain competitive and stay relevant in the marketplace. This research paper explore the digital transformation pillars in modern enterprises and deep diving into the critical subject of aligning digital business strategies with the enterprises transformation.

The paper will provide an overview on digital transformation journey, the impact of digital transformation on business operations, and necessary and well-crafted digital business strategy for successful transformation.

Through a comprehensive literature view this paper highlight complexity of strategy alignment in the digital transformation and discusses the best practices that enterprises can adopt to ensure that their digital business strategic objectives coordinate with their digital transformation. Moreover, this research investigate the impact of leadership, enterprise culture, and change management in fostering alignment between strategy and execution.

Then the paper focusing on the role of Business Architect in reduce the gaps between the enterprise strategy and their execution. It present how the Business Architect facilitate the translation of strategy into transformation roadmap initiatives to achieving digital business strategy alignment. The paper also explain the benefits that accrue from well-coordinate digital business strategy and transformation alignment, such as improved enterprise operational efficiency, enhanced customer experience, and create competitive advantage in the marketplace.