STUDY ONE-WORD-OF-MOUTH AND ITS INFLUENCE ON PURCHASE DECISION OF ORGANIC PRODUCTS IN NORTHBANGALORE

Authors

  • Mr. Anantha Murthy N.K, Dr. John AdaiKalam Author

Abstract

Electronic word of mouth is available to customers in different types of online consumer reviews,which can be used to help them make e-commerce purchasing decisions. Customersacknowledge that online consumer reviews help them to determine e-WOM credibility and tomake purchasing decisions. The study made in BangaloreNorth with120 respondents focuses on the cultural effects of gender on the extendedElaboration and purchasing decisions in e-commerce virtual communities. Organic products gained significant place in the minds of consumers. Everyone is concerned about their health and rely on the products that are produced, stored and processed without using any chemical residue and artificial fertilizers. This paper study showsinfluence of e-WOM in various dimensions on social media and social networks coming to purchaseDecision of organic products.

 

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Published

2024-05-22

Issue

Vol. 6 No. 1 (2024)

Section

Articles

How to Cite

STUDY ONE-WORD-OF-MOUTH AND ITS INFLUENCE ON PURCHASE DECISION OF ORGANIC PRODUCTS IN NORTHBANGALORE. (2024). Journal of Research Administration, 6(1), 6687-6701. https://journlra.org/index.php/jra/article/view/1887