INNOVATION STRATEGIES, ORGANIZATIONAL STRUCTURE, AND SOFT SKILLS: A PERSPECTIVE FROM HUMAN DEVELOPMENT AND EQUITY

Abstract

Soft skills, human development, and equity are crucial in organizational management. This research aimed to develop innovation strategies to strengthen the organizational structure of Hermanos Villeras S.A.S in Barranquilla, Colombia. These areas were investigated with 18 employees and 123 clients. A mixed-method approach was employed, including surveys and interviews. Employee profiles and soft skills were identified, with data carefully analyzed. The study was proactive, strengthening an innovation prototype. Findings revealed that 61.1% of employees consider soft skills essential for collaborative work, while 38.9% mentioned occasional occurrence of time management and planned activities. Regarding human development and equity, 38.9% emphasized their significance. Additionally, 44.4% indicated facing problems occasionally, highlighting the need for increased proactivity. This study offers valuable insights to enhance organizational effectiveness and employee satisfaction.