AN OPERATIONAL MODEL OF SOCIAL ENTERPRISE INFLUENCING SOCIAL AND ECONOMIC OUTCOMES

Abstract

This research aims to test the patterns of social enterprise operations that influence social and economic outcomes. It is a quantitative study that utilizes a questionnaire as a tool to collect data from social enterprise entrepreneurs and social enterprise groups in Thailand, totaling 37 participants. The results of the analysis reveal that the patterns of social enterprise operations influencing economic and social outcomes can be considered based on factors such as being an entrepreneur, operating social enterprises, and marketing abilities. Among these factors, marketing abilities have a stronger direct influence on economic and social outcomes compared to other factors. Following this, being an entrepreneur and operating social enterprises show a positive relationship. Additionally, when considering specific indirect effects, it is found that marketing abilities and operating social enterprises have significant indirect influences on economic and social outcomes. Therefore, the analysis concludes that being an entrepreneur has both direct and indirect influences on economic and social outcomes in the context of social enterprises.