IMPACT OF AI ON HUMAN BEHAVIOUR AND DECISION MAKING; ETHICAL IMPLICATIONS OF AI

Abstract

Artificial Intelligence (AI) is transforming human behavior, decision-making, and ethical landscapes. This paper explores AI's influence on human cognition through empirical research and theoretical frameworks. Highlighting both benefits, such as improved decision-making, and risks, like bias and privacy concerns, we evaluate the evolving ethical challenges.Background: AI is integral to many domains, affecting human behavior, decision-making, and ethics. Previous reviews often lack comprehensive synthesis of diverse aspects of this topic.Objectives:This study systematically reviews AI's multifaceted impact on human behavior and decision-making, critically examining ethical implications.Method:We conducted a comprehensive literature review using Web of Science, Google Scholar, and Scopus, covering publications from 2018 to 2023.Findings:AI significantly influences human behavior, shaping consumption patterns and reinforcing biases through recommendation systems. AI-driven decision-making tools improve efficiency but often lack transparency and fairness, leading to ethical concerns. Advancements in AI diagnostic tools and decision support systems are notable, though challenges like algorithmic bias and privacy issues persist. Significance:This review integrates multiple research areas, offering a nuanced understanding of AI's societal impacts and addressing gaps in literature. It highlights the need for interdisciplinary approaches to mitigate AI's risks and enhance its benefits.