LITERATURE REVIEW ON THE INFLUENCE OF ECONOMIC VALUE AND EMOTIONAL VALUE ON CUSTOMER'S ATTITUDE AND PURCHASE INTENTION OF SECOND-HAND LUXURY GOODS

Abstract

 The second-hand luxury market is expanding globally. By reviewing multiple historical literature and based on the theory of planned behavior and consumer perceived value, researchers have summarized the factors that influence customers purchase attitudes and purchase intentions towards second-hand luxury goods.The results indicated that economic and emotional value are important factors.There are four elements related to the economic value of second-hand products in the literature，namely the desire to spend less, bargain hunting, the quest for a fair price, and the comforting role of price in the buying experience. Through the literature review, the researcher found that economic value positively influences customers purchase attitudes and purchase intentions.The positive impact of perceived emotional value on customers' intention to purchase second-hand luxury goods was evident. Emotional value included excitement in treasure hunting, social interaction, and the pleasure of nostalgia.