CONSUMER'S AWARENESS AND PURCHASE DECISION PRECEDENCE TOWARDS SOLAR ENERGY PRODUCTS IN KANO CITY OF NIGERIA

Abstract

The use of solar energy goods by consumers is likely to continue changing as renewable energy plays a larger role in the world's energy mix. Numerous factors can affect how consumers purchase decision on solar energy items. This research explores consumer awareness towards the usage of solar energy products (SEPs) in Kano City, Nigeria. The study aims to understand the factors that influence consumer purchase decision and factors considered in adoption of solar energy products in the city. Through a comprehensive analysis of demographic characteristics, decision-making processes, awareness levels and motivations. The analysis and interpretation highlight that consumer purchasing aspects is influenced by various factors, including age, income, education, and occupation. Price, quality, brand reputation, environmental concerns, energy savings, convenience, and access to financing options were identified as key drivers shaping consumer decisions. Limited awareness and understanding about solar energy products emerged as a necessitating awareness campaigns and educational initiatives to promote consumer understanding. The study also revealed the importance of supportive policies and regulations, such as preferences and priorities, streamlined permitting processes, facilitate the implementation of SEPs.

Keywords: Consumer purchasing decision, Solar energy products (SEPs), Preferences and priorities