A STUDY ON THE PROBLEMS AND PROSPECTS OF COCONUT PRODUCTS PRODUCTION AND MARKETING IN THE DISTRICT OF TIRUPATI

Abstract

Coconut product marketing is one of India's oldest, most commonly recognized, and sophisticated valuable cultivations. This essay attempted to explain the issues and opportunities for selling coconut products in the Tirupati area. The sample of 100 respondents was purposefully drawn from Tirupati. The data was analyzed using simple percentage analysis and cross tabulation. Because of its broad use in a variety of culinary and food applications, the manufacture and marketing of desiccated coconut powder products has received considerable attention. The purpose of this study is to investigate merchants' perceptions of challenges in the production and marketing of desiccated coconut powder products. During the production phase, aspects such as acquiring high-quality coconuts, guaranteeing efficient drying procedures, and keeping consistent quality are important.

Key words: Coconut, Marketing, Production, Plantation, Profitability