DIMENSIONS OF COVID 19 IMPACTS ON ONLINE SHOPPING BEHAVIOUR OF CONSUMERS

Abstract

The study examined the diverse impacts caused by COVID-19 on online shopping behaviour of consumers. In light of this, preliminary exploratory study was carried out with the purpose of gaining a fundamental comprehension of the aspects that play a significant role in deciding whether or not to engage in online purchasing. In this research, a structured questionnaire was used, and the responses were of a closed-ended type. Because there are an endless number of people shopping online, a method called non-probability sampling was utilized to collect data from the population. The judgmental sampling methodology is one of the many different non-probability sampling methods that have been utilized. For the purposes of the research, it is important to have access to a sample size of about 273 participants from chennai. The study uses path modeling for examining the impacts caused by the online shopping behaviour towards e-commerce products. The study clearly explains that the COVID-19 has created significant shift towards the online shopping which is much convenient for the consumers. The consumer feels that the effects of COVID- 19 has created vital impacts on the purchasing pattern which determines the online shopping behaviour and its evident from the opinions of consumers. 

Keywords: Online Shopping Behaviour, COVID – 19, Online Consumers and Chennai