SPATIO-TEMPORAL ANALYSIS OF AGRICULTURAL MARKETING OF GOA BAGAYATDAR SAHAKARI KHAREDI VIKRI SAUNSTHA MARYADIT IN GOA

Abstract

Agriculture has developed in the great historic time where it began as a primary economic activity. It is acculturation of crops along with animal rearing. This economic activity of agriculture undergoes a series of processes from the point of prepairing the land for cultivation till harvest and post-harvest. The post-harvest activities are mainly for marketing of crops and termed as agricultural marketing. Agricultural marketing is the point at which there is an interaction between the buyers and the sellers of agricultural crops at a particular location. Goa being a tiny state agriculture is carried out to produce different crops. Different type of markets facilitates agricultural marketing in Goa. One of the oldest and largest agricultural market is Goa Bagayatdar Sahakari Kharedi Vikri Saunstha Maryadit. Over the years it has spread out its branches in different parts of Goa, facilitating farmers to produce crops like coconut, arecanut, cashewnut, kokum sol and seed, pepper black as well as white, ottomsol, koppra and paddy. The present study focuses on spatio-temporal analysis of Goa Bagayatdar Sahakari Kharedi Vikri Saunstha Maryadit in agricultural marketing. It focuses to analyze the spatio-temporal development of Goa Bagayatdar in agricultural marketing in Goa and to understand the interest of the farmers in agricultural marketing with Goa Bagayatdar . Primary and secondary data are utilized for the good performance of the study following geographical methodology. There is a greater section of development observed in Goa Bagayatdar in agricultural marketing.  These agricultural marketing centres of the society allow farmers to have their membership.  The talukas having more agricultural activity have more number of branches of Goa Bagayadar.As well as these branches have more of shareholders.  Furthur the society have other business too and 20& out of the total employees are engaged in agricultural marketing centres.  The main branch is located at the central location of the state that is at Ponda and all the other branches bring their produce to the main branch for further processing and sell. As the study concludes with its observation that all the branches are still developing and forecast a bright future of agricultural marketing in Goa with Goa Bagayatdar at distict geographical location which will be beneficial to farmers and consumers.

Key words: Agriculture, marketing, shareholders, production, harvest and post-harvest, buyers and sellers, economic activity