A STUDY ABOUT FACTORS THOSE INFLUENCE MUTUAL FUND INVESTING IN RECENT TIMES

Abstract

Regardless of the amount invested, mutual funds serve as a vehicle for ordinary investors to place their assets in a professional funds management system. It makes much easier for the general public to access the Indian financial market. The Indian mutual fund business is expanding quickly, as seen by the year-over-year increase in assets managed by different AMCs. When opposed to investing in the stock market, mutual fund investing is less hazardous. Risk-averse investors are drawn to invest their resources in the financial markets by lower risk, modest rewards, and expert management. This study intends to determine the variables influencing mutual fund investing decisions and the effect of behavioural variables on an investor. This research effort also tries to identify the barriers that stop people from investing in mutual funds. The results will enable mutual fund providers to pinpoint the areas that need development and enhance their marketing plans. It will assist MF businesses in developing fresh, cutting-edge products in line with investor preferences. Investor perception claims to have a considerable influence on the choice of investments. It is crucial to comprehend a few fundamental elements that have a big influence on how a retail investor decides what investments to make, such as their degree of knowledge and the significance of the fund's creation date.

Keywords: Mutual Fund Performance, Economies of Scale, Management Risk, Risk-returns,FactorsAffecting, Fund Behavior.