SOCIAL MEDIA AND EMPLOYEE OUTPUT AT EDUCATIONAL INSTITUTIONS IN SHEKHAWATI REGION OF RAJASTHAN

Abstract

This research contributes theoretically to the understanding of social media usage in the workplace, particularly in the context of educational institutions in the Shekhawati Region of Rajasthan. Notably, participants who exhibited high work performance demonstrated a tendency to use social media as a tool for communication with their colleagues. The study sheds light on the intricate dynamics between Social Media and Employee Output in this specific geographical region.

            Furthermore, individuals displaying high work performance were observed to utilize social media as a means of temporarily escaping from both unsatisfying and demanding job conditions. This dual function of social media usage in providing a brief respite from work-related stressors suggests a nuanced relationship between employees' engagement with social media and their overall job satisfaction.

            A noteworthy finding of the study is the positive correlation between the frequency of social media use in the workplace and increased work performance. This implies that a more frequent engagement with social media positively influences the overall output and productivity of employees in the educational institutions under investigation.

Keywords: Social-Media, Work Performance, Uses and Gratifications