A REVIEW OF THE SOCIAL FACTORS INFLUENCING WOMEN ENTREPRENEURS

Abstract

This review paper comprehensively examines the social factors that influence women entrepreneurs in pursuing business ventures. It delves into various dimensions, including gender bias and stereotypes, role models and representation, work-life balance, access to capital, networking opportunities, education and training, perceptions of risk, cultural and family expectations, policy and regulatory environment, access to resources and support, intersectionality, and social expectations of success.

            This paper highlights the intricate interplay between these social factors and the entrepreneurial experiences of women. Gender bias and stereotypes, often deeply embedded in societal perceptions, impact women's access to resources and investment and their self-perceptions as capable business leaders. The presence of relatable role models and equitable representation in entrepreneurship challenges traditional norms, motivating women to overcome obstacles and aim for success. Balancing work and personal life is a unique challenge for women entrepreneurs, shaped by societal expectations and traditional gender roles. The unequal access to capital and networking opportunities further hinders women's entrepreneurial ambitions, often leading to disparities in business growth. Moreover, the cultural and family expectations that women navigate can influence their career choices and trajectories.

       The regulatory environment, policy initiatives, and institutional support significantly influence women entrepreneurs' journeys. Educational and training opportunities are vital in bridging the skills gap and equipping women with the necessary tools for successful entrepreneurship. Additionally, perceptions of risk, influenced by societal norms, can impact women's willingness to undertake innovative ventures. The concept of intersectionality recognizes the complexity of women entrepreneurs' identities, incorporating factors such as race, ethnicity, and sexual orientation. Lastly, societal expectations of success can affect women's confidence, decision-making, and risk-taking behaviour, potentially hindering their entrepreneurial pursuits.

Keywords: Social Factors, Women Entrepreneurs, successful entrepreneurship.