AWARENESS OF GOVERNMENT SCHEMES AMONG WOMEN ENTREPRENEURS WITH SPECIAL REFERENCE TO CHENGALPET DISTRICT

Abstract

Gone are the days when Indian women were restricted from residing inside four walls, their immense strength and potential going unnoticed and unaccounted for. They are now becoming more involved in every aspect of life. Women entrepreneurs are becoming a major force behind innovation, social change, and economic growth in an evolving and ever-changing business world. Their constant spirit, endurance, and commitment have allowed them to push the boundaries of success and challenge conventional norms, driving them to the leading edge of the entrepreneurial world. To keep up with and accelerate the rise of women-owned businesses in India, the Indian government has been launching a number of initiatives. In order to motivate them, the government offers generous benefits. However, the degree to which these schemes are used by women entrepreneurs can be utilized to evaluate their success. Due to a lack of knowledge, only few female entrepreneurs are taking advantage of certain government programs. There are lot of woman entrepreneurs are ignorant of the vast networks and resources that the government initiatives provide. The present study aims to measure the level of awareness of government schemes among women entrepreneurs in Chengalpet district.

Keywords: Women Entrepreneur, Awareness, Government Schemes