DISPARITIES BETWEEN GENDERS IN INVESTING APPROACHES: AN INFORMATION PROCESSING VIEWPOINT

Abstract

Cites prior studies on the disparities between genders and investment strategies, highlighting two key findings: under similar conditions, female investors seem to be less confident in their investment choices and more risk averse than their male counterparts. Surprisingly little research has been done on the underlying causes of these gender discrepancies, despite the relative consistency of these findings and the possible long-term financial ramifications of these different investment methods. suggests that the tendency toward lower confidence levels and a propensity toward lower risk-taking among female investors may be explained by gender variations in information processing techniques. There is discussion on the implications for financial services industry marketing tactics