UNVEILING MANIPULATION TACTICS: STRATEGIES FOR BRANDS TO ACQUIRE MORE CUSTOMERS

Abstract

In today's market, which is very competitive, brands use a variety of strategies to get and keep people. But some of these strategies may be close to being dishonest, which raises moral questions. The point of this study paper is to look into the psychological processes behind the tricks that brands use to get more customers. This paper looks at case studies, psychology theories, and ethical issues to show how effective manipulation techniques are and what they mean for ethics. It also gives brands ideas on how to attract customers in an honest way and build long-lasting relationships based on trust and honesty. This paper tries to expose typical brand manipulation techniques and offer methods for acquiring ethical customers. Brands may strengthen their ties with consumers and encourage enduring loyalty by being aware of these strategies and implementing moral business practices.