FRAMEWORK FOR BUSINESS EXCELLENCE ENHANCING OPERATIONALPERFORMANCE IN INDIAN ASSET MANAGEMENT COMPANIES

Abstract

 In the rapidly evolving financial landscape, Indian asset management companies (AMCs) face
significant challenges in maintaining operational performance and achieving business excellence.
This study proposes a comprehensive framework tailored to enhance the operational performance
of Indian AMCs. By integrating key principles of business excellence models and adapting them
to the unique context of the Indian market, the framework aims to address critical operational
inefficiencies and drive sustainable growth.
The research employs a mixed-methods approach, combining quantitative analysis of
operational performance metrics with qualitative insights from industry experts. Key components
of the framework include strategic alignment, process optimization, customer focus, and
continuous improvement, supported by robust governance and technology integration. The study
identifies specific operational challenges such as regulatory compliance, risk management, and
customer satisfaction, providing actionable recommendations to mitigate these issues.
Through case studies and empirical validation, the framework demonstrates its efficacy in
improving key performance indicators (KPIs) such as fund performance, cost efficiency, and
customer retention rates. The findings suggest that adopting this tailored framework can
significantly enhance the competitiveness and resilience of Indian AMCs in a dynamic financial
environment.
The proposed framework not only contributes to the academic discourse on business
excellence in the financial sector but also offers practical guidelines for industry practitioners
aiming to elevate their operational standards. Future research directions include longitudinal
studies to assess the long-term impact of the framework and its adaptability to other emerging
markets.