A STUDY ON SERVICE QUALITY OF INSURANCE PRODUCTS OFFERED BY STANDALONE HEALTH INSURANCE COMPANIES IN TAMIL NADU

Abstract

In India, healthcare segment is a growing industry for the development of national economy.  It is one of the largest sectors of a country.  V. Krishnaveni and Arun Vijay (2018) conduct the research on satisfaction of policy holders towards Health insurance with Special Reference to Ernakulam District. The quality service of health insurance company is significantly important to retain and attract the customers by offering health insurance products. The economy growth of nation indicates the stand of living of people wants to protect themselves from financial insecurity.  The objectives of the research had to analyze the customer awareness and preferences towards service quality offered by standalone health insurance companies in Tamil Nadu.  The present study aims to analyze the customer preferences towards health insurance product and analyze customer satisfaction in service quality offered by standalone health insurance companies.  The researcher has used various methods to analyze and interpret the data.  The present study had faced problems. 

KEYWORDS: Service Quality, Insurance product, Customer satisfaction, Customer preferences, Customer perception.