CHALLENGE PERCEPTIONS AMONG WOMEN MICRO ENTREPRENEURS IN GARMENT MICRO ENTERPRISES OF ERODE DISTRICT

Abstract

The Indian technical textile industry offers vast opportunities for Micro Small and Medium Enterprises which plays an important role in Indian economy in terms of development, employment and growth. Micro and small scale sectors have enormous opportunities since they require less capital, adding more to their benefits are factors like government support, reservation for exclusive manufacture by small scale sector and exclusive purchase by the government, finance and subsidies, raw material and machinery procurement, manpower training, export promotion etc. Textile industry in India is also the only industry that has employed women since a very long time. Moreover, in India, from beginning garment manufacturing has always been one of the most women oriented sectors. Entrepreneurship among women can help them to overcome their vulnerability within the family and the society as a whole. Women micro entrepreneurs face lot of challenges like shortage of finance, high competition, conflict between work and domestic commitments, etc. In this paper an attempt has been made to analyze the challenge perceptions among women micro entrepreneurs in garment micro enterprises of Erode District.