ASSESSING CUSTOMER SATISFACTION IN THE BANKING SECTOR: A STUDY OF “SERVICE QUALITY DIMENSIONS"

Abstract

 “Customer satisfaction” or CS is considered is the significant factor of any kind of industrial sector. The aim of the study is to different measures taken by the organizations of banking sectors in order to recover the CS level. There are different techniques available that help to enhance the client's gratification level. Collection of the different types of data is performed in this study by utilizing the primary quantitative method. All the hypothesis testing performed between different variables has been met. The client’s experience level is influenced by the different types of approaches the banking industries made while giving facilities to their all clients who visited their banks. Thus it can be concluded that it has been observed that the client's experience level is totally based on the gradation of the facilities provided by the employees of the banking organization.

Keywords- facilities, banking industries, clients, Quality Dimensions