THE IMPACT OF BIG DATA IN DEVELOPING AN INNOVATION CULTURE

Abstract

Big data plays an important role in an environment where businesses today generate and store huge amounts of data. Big data analytics helps transform data into meaningful information and use it in decision-making processes.

The aim of this study is to examine the effect of big data in developing an innovation culture in organizations with compilation and interpretation methods. In this study, findings from various sources are used and interpreted to discuss the impact of big data on the development of innovation culture. The findings show that the inclusion of big data in the innovation process offers different opportunities and advantages for organizations. These include making faster and more effective decisions, discovering innovative ideas and developing customer-focused innovations. It has also been found that big data contributes to strengthening key elements of innovation culture such as collaboration, knowledge sharing and teamwork. In conclusion, this study highlights the importance of big data in developing a culture of innovation in organizations and lays a foundation for future research. It is expected that this study will contribute to the innovation ideas and academic studies of business managers.

Keywords: Big Data, Innovation Culture, Innovation Process