A STUDY ON THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY EFFECTS ON EMPLOYEE MOTIVATION, JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT IN SELECT INDIAN COMPANIES

Abstract

Research on Corporate Social Responsibility (CSR) has come a long way in the last four decades, especially when it comes to metrics assessing Organisational Commitment, Job Satisfaction, and Employee Motivation. In reaction to very large external changes, a flexible framework for performance management that leverages the advantages of the organisational structure must be designed. The importance of internal CSR as a tool for performance enhancement must be emphasized. Moral obligation or personal norms and values are superior sources of motivation for State-owned firm employees. The employees understand that part of their job is to collaborate in order to serve the public good. In addition to its direct effects, internal corporate social responsibility influences adaptive performance through normative commitment and service incentive. After examining the factors that generate employee-driven CSR, this study looks at the connection between it and organisational commitment. The purpose of this study is to investigate the potential direct and indirect effects on creative performance inside a corporation of organisational commitment behaviour, employee perceptions of CSR, and work satisfaction. To find out more, it was hypothesised that organisational involvement among employees of Indian enterprises in the Delhi NCR is positively impacted by corporate social responsibility (CSR). To empirically investigate this, 620 completed surveys were conducted utilising the questionnaire approach. The study's findings support the hypothesis that there is a beneficial correlation between CSR and employee loyalty to their employers. These results imply that organisations in the Delhi NCR that want to attract and retain motivated, engaged workers need to improve and integrate CSR.

Keywords: Corporate Social Responsibility, Job Satisfaction, Organizational Commitment andDelhi NCR.